We know both SEO and Copywriting which makes us stronger content marketers. We utilize SEO tactics to maximize exposure for your content.
Traffic is Nice. Conversion is Better.
Getting prospects to your website is only half of the content marketing equation. We work with you to understand what moves the prospect through your multiple conversion funnels.
We focus on long term metrics such as the NPS (Net Promoter Score – How likely is someone going to promote, refer and advocate your business) as well as the NRS (Net Repeat Score – How likely is someone going to come back and do business with you themselves).
We want to bring the right traffic to your site. We want them to have a fantastic digital journey. We want them to become qualified leads that become happy customers. The added bonus is when they become advocates and help promote you to their circle of friends and acquaintances.
DIGITAL JOURNEY
A customer journey map is a natural extension of the sales and marketing funnel but has an impact beyond the marketing or sales teams. It’s meant to unify fragmented efforts and, most importantly, identify points of friction, gaps and opportunities for improvement.
Finding and fixing the pain points in a customer’s journey isn’t just about damage control, it’s about the innovation that comes from fixing the pain.
Our approach:
- It’s customer centric: We analyze the journey from your customer’s perspective as opposed to what experience you want to provide to the customer.
- It’s multi-channel: We review all of the customer touch-points on the various different channels.
- We look for the friction and gaps between devices, departments, and channels.
PRICING: Typically our DIGITAL JOURNEY analysis and recommendation packages range from $15,000 to $25,000. The project are billed flat rate and the work is performed over a three to six month period.
SALES FUNNEL ANALYSIS
Your company’s sales process is the road that every prospect walks down to become a customer, and sales funnel stages are what pave that road.
Getting prospects to your website is only half of the content marketing equation. We work with you to understand what moves the prospect through your multiple conversion funnels.
Funnels are complex. We review all the different conversion points such as: landing page, click on email, downloads, fill out follow up forms, schedule demo forms, purchases etc.
PRICING: Typically our SALES FUNNEL analysis and recommendation packages range from $8,000 to $15,000. The project are billed flat rate and the work is performed over a three to six month period.
DIGITAL BRAND BOOSTERS
If your website is not performing as well as it should, or it is looking a bit sad and tired, it may be time to refresh your site.
First impressions count. You have 8 seconds to attract new visitors.
Today’s websites have evolved to become a dynamic hub with many spokes. We will analyze your business and make appropriate recommendations.
- Website development
- SEO integration
- Content development
- User experience mapping