Brand loyalty is built on well-told stories. Consumers place their money and their trust with brands they feel connected to.
These connections turn into relationships and are usually made on an emotional level.
Letting Customers Participate In Your Story and Helping Them Tell Their Own is One Of the Best Ways To Build Brand Loyalty
YOU CAN NO LONGER GAME THE SYSTEM - SEO IS NOT ENOUGH
The days of stuffing keyword stuffing and backlink linking are coming to and end. Search engines can now decipher original and relevant content. But more importantly, your customers can too. And they are putting their wallets with those brands that consumers find meaningful.
There’s a reason why they are doing this. Brands that project a conscious capitalism model, are joined by consumers for doing something positive and the product echoes that positivity throughout their lives.
CONTENT PUBLISHING
When your customers seek information about your product or service, the best place for them to find it is from other customers themselves. This transformation is shaking companies to the core of their corporate identity.
A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.
Today, social media conversations, peer-to-peer reviews, word of mouth is becoming increasingly more important than branding campaigns. We help by:
- Planning and creating content for the correct social channels for your business.
- Calendaring and posting that content on multiple social channels.
COMMUNITY MANAGEMENT
Social media creates communities. It eliminates the middlemen and provides you with the opportunity to have a direct relationship with your customers.
Community is everything. You no longer have a choice whether or not you DO social media – the question is how well you DO it.
There are three sides to every interaction: Your customers, yours, and everyone watching. We help you manage your community by:
- Social listening to the conversations happening about your brand.
- Community moderation and replying to the conversations that occur on those social channels.
INBOUND AND CONTENT MARKETING
There are two types of content. Topical content that is relevant now and will lose its influence over time, and evergreen content that is pertinent now and will continue to be in the future.
We take the publisher approach to your two core audiences: first-time visitors and returning visitors.
Key to this strategy is to know who your audience is and what they like to consume. We help by:
- Conducting surveys to ask your customers for their opinion.
- Send newsletters and emails: Email marketing strategy is a living, breathing ecosystem that adapts as your company grows. Our content creation team emphasizes quality content that drives results
- Publish content for your website. The creative challenge is not in creating something new; it’s finding new ways to tell old stories and adding something unique to the conversation.