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SOCIAL CURRENCY ↠ Social currency is not measured in likes, followers or engagement. ↠ Social currency is measured in virality. ↠ It is the degree to which your readers share your brand with others. And why do readers share photos, videos and jokes on social media? ❥ Because it makes us “look good” We don’tRead more

How much is enough copy? We all spend a lot of time writing and creating content for the home page.  But how do you know just how much is enough? How much time do you have to make a good first impression?  30 seconds?  A minute? How about… try 7 seconds…. or less. As muchRead more

  Why is imagery important for your website? Let’s face it.  Looks count no only in our normal lives, but in the digital space.  We’re visual creatures and what we see impacts how we feel about that brand.  Since first impressions are so important, we’ve listed six sources of high quality stock images. 1.  UnsplashRead more