↠ Social currency is not measured in likes, followers or engagement.
↠ Social currency is measured in virality.
↠ It is the degree to which your readers share your brand with others.
And why do readers share photos, videos and jokes on social media?
❥ Because it makes us “look good”
We don’t share stories that are boring because that reflects back on ourselves.
So how can you trigger readers to share your brand to earn social currency amongst their peers?
↠ Identify what’s remarkable about your brand.
↠ Utilize game mechanics
↠ Make people feel like insiders
This isn’t a new concept in marketing. A simple search in Google with offer several resources.
And for those connected to our FB page, we link to an article in today’s post.